Link retargeting is a clever strategy that allows marketers to place retargeting pixels on users—even when linking to third-party content. When you combine this with short url , it opens up a world of possibilities. By embedding a pixel into a shortened link, you can build custom audiences from people who clicked on external articles, social media posts, or press coverage—not just your own website.
Imagine you share an industry article on LinkedIn that’s not hosted on your site. Using a short URL with embedded retargeting, anyone who clicks can be added to your advertising list. Later, you can show them ads for your products, services, or events.
This tactic is perfect for content curation strategies, influencer collaborations, or partner campaigns. The key is to use a short link management tool that supports pixel injection, and to clearly respect privacy regulations such as GDPR. When used responsibly, link retargeting maximizes the value of every click, even those leading away from your site.